If your business isn't taking advantage of short-form video, you're falling behind. This isn't just rhetoric - many brands in 2023 are doing incredibly well when they utilise short-form video correctly. Just look at brands like MrBeast and PRIME.
The engagement your business can achieve using short-form video can be massively higher than any other form of advertising or marketing, but only if it's done right.
Many business find themselves with a younger workforce of Digital Natives who spend hours a day scrolling on social media and expect video to be snappy, entertaining and relatable. Those businesses also have no real strategy for connecting with their younger workforce and a rapidly growing Gen-Z audience. TV is dying. Short-form video is "eating everything", because it's creative, passionate and relatable, completely the opposite of traditional media pumped out by corporations.
If you found that title confusing, you really need to be working with us...
Do you like the smooth, ultra-high-quality HD streaming video and beautiful imagery you can see in the Mental Wealth Press app? Your business can look this good too. This was all done by ONE GUY! ONE GUY!
The entire Mental Wealth Press app is data-driven and is designed to be easily adjusted to support different brand typefaces and colour schemes.
We can remove all Mental Wealth Press branding, and replace it with your business' brand and content, to produce a "white-labelled" app with your sticker on it in the App Store, powered by our slick video streaming technology.
Because the Mental Wealth Press app is already completed, you won't have pay a fortune for a new app to be developed. You'll only need to work with us to convert your existing content, or we can help you to create new content that is better suited to this exciting new form factor.
This cannot be emphasised enough - younger generations use technology in a radically different way to their parents, and have hugely different expectations about how that content should be delivered.
Younger employees particularly hate sitting through long, boring static training sessions on their computers. They need something snappy, modern and relatable, and it needs to be in their pocket. On their phone. Where the rest of their life is!
Organisations are going to have to rethink how they deliver their training, and we're there to help you. If high-school students can get millions of views by making silly videos on their phones, so can your business, but there is a method to the madness.
At Mental Wealth Press, we've already learned these hard lessons and now we can help you to avoid the pitfalls and mistakes that we see so many business making when they produce course content and short-form video content.
The best part is that once you understand how to do it, it's really not that difficult! 😀
(Pro-Tip: Gen-Z never unironically says 'Action Items')